What is design thinking?
10 August 2017
Design Thinking” is a design methodology primarily branded by the product design firm IDEO. It consists of both a process and a set of values.
The process is generally defined to be:
- Observe: This phase is dominated by “needfinding,” a process by which designers go out and observe users participating in activities that inform the area in which you are designing. This can include just observing, or interviews.
- Understand: Analysis of the data collected through observation, attempting to understand the user’s deeper motivations, feelings and values.
- Define: Define a point of view (POV) on the problem, that directs your understanding of what you are trying to design.
- Ideate: This generally consists of a variety of brainstorming techniques to come up with new ideas.
- Prototype: Build out ideas in a physical form.
- Test: Bring your prototypes to users to get feedback to revise and adjust your prototypes.
Another way to explain it is that design thinking is a methodology to enable innovation.
It does this by:
- Supporting the build-up of ideas and outside-the-box thinking
- Taking risks at early stages
- Eliminating fear of failure
- Deeply understanding the customer and their goals, behaviors and attitudes
- Testing ideas early on to gain immediate feedback
- Challenging a product or service’s usability, feasibility and perceived value